Descriptive or prescriptive?

I have some interest in the area of business ethics and related areas. Coming from a social science background, the research method that comes instinctively to me is either a survey type or a typical IV-DV type. But ever since Hume, we have been taught that OUGHT cannot be derived from what IS. So does that mean research is impossible?

Of course there are plenty of treatises in Descriptive Ethics. But Normative Ethics is not a matter of Social Science, the way I see it. At best, understanding social dynamics can help us explain how the fabric of society works, but it certainly cannot show is the direction to go.

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