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Conjoint ( Need help)

I am getting output as " factors are not all orthogonal" ???

My Plan consists 25 Plan Cards out of:

1. Mood - 5 levels

2. Context - 2 levels

3. Ingredients - 4 levels

4. Brands - 5 levels

5. Price - 2 levels

6 Perfume - 4 levels

Data File contains : 25 columns(plan cards) and 23(responses) rows.

Tags: Attached, Output

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Replies to This Discussion

Permalink Reply by Katie Metzler on October 11, 2012 at 16:24

If you're using SPSS, try asking your question here: http://www.methodspace.com/group/folornum

Permalink Reply by Muir Houston on October 12, 2012 at 11:10

but your bigger problem is this:

Warnings
No analysis is performed because there are not enough cards in the plan file to estimate all factors.
Execution of this command stops.



Permalink Reply by Nishant Gupta on October 12, 2012 at 11:15

Thanks Houston, I got my answer.

Regards,

Nishant

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