I am getting output as " factors are not all orthogonal" ???
My Plan consists 25 Plan Cards out of:
1. Mood - 5 levels
2. Context - 2 levels
3. Ingredients - 4 levels
4. Brands - 5 levels
5. Price - 2 levels
6 Perfume - 4 levels
Data File contains : 25 columns(plan cards) and 23(responses) rows.
If you're using SPSS, try asking your question here: http://www.methodspace.com/group/folornum
but your bigger problem is this:
No analysis is performed because there are not enough cards in the plan file to estimate all factors.
Execution of this command stops.
Thanks Houston, I got my answer.