Book of the
month
Netnography
Robert V Kozinets
SAGE (2010)
With as many as 1 billion people now using online communities
such as newsgroups, blogs, forums, social networking sites,
podcasting, videocasting, photosharing communities, and virtual
worlds, the internet is now an important site for research. This
exciting new text is the first to explore the discipline of
'Netnography' - the conduct of ethnography over the internet - a
method specifically designed to study cultures and communities
online. For the first time, full procedural guidelines for the
accurate and ethical conduct of ethnographic research online are
set out, with detailed, step-by-step guidance to thoroughly
introduce, explain, and illustrate the method to students and
researchers.
Discuss this chapter in the Methodspace forum
Find out more about this book and read the table of contents - USA
Find out more about this book and read the table of contents - Europe and rest of the world
Journal article of the
month
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