George,
Factor Analysis is done to find out the underlying dimensions or factors that actually contributes to a number of observed attributes. It can be used in any research for data reduction. The funda of factor analysis is actually:
Factor anal…
I don't know ...... whether in this gropu u r restricting urself only to people who have mixed ethnographies ......... but as a would be researcher and a Doctoral candidate in marketing, I would like to share my experiences and observations (if give…
Hi,
I am Sunny, Doctoral scholar in marketing. I hope this forum will help me in my research and also give me an oppurtunity to interact with fellow researchers.
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