Designing for Emergence in Focus groups

Designing for Emergence in Focus Groups        One of the most common pieces of advice in introductions to qualitative research is the need to alternate between data collection and data analysis. The common metaphor here is a cyclical rather than a linear process. Another name for this strategy is emergent design, where the original […]

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Are We Too Limited on Group Size? What About 2 or 3 Person “Mini-Groups”?

   When I first became interested in focus groups, we were still receiving most of our advice about how to do focus groups from marketing researchers, where that advice often included groups as large as 9-12. Since then, the recommended size for social science focus groups has fallen to a range of 4 to 8. […]

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