Throughout September, we talked about Focus Group Research through #MonthlyMethods on Twitter. We discussed the definition of focus groups, shared examples of what leading a focus group while working in a research agency looks like, looked at a case study on conducting focus groups with adolescents, clarified the uses for focus groups, and identified criticisms of focus groups.
While these resources were only available throughout the month of September on Twitter, we are providing special access for one extra month to MethodSpace users. Here’s what we shared this month!
Video: “Running Focus Groups: Truth Market Research”
SAGE Research Methods Video started off September’s #MonthlyMethods content with an open video showing Carol McNaughton leading a focus group while working in a research agency.
Watch this video now with this special link just for MethodSpace users. Available until October 31st.
Case Study: “Acquiring Opinions of a High School Dropout Prevention Program: Conducting Focus Groups With Adolescents”
In this case study, Tray J. Geiger describes his experiences conducting focus groups with high school students.
Read this case study now with this special link just for MethodSpace users. Available until October 31st..
Book Chapter: “Uses for Focus Groups”
This open book chapter dives into topics focusing on the uses of focus groups, criticisms of focus groups, mixed methods and focus groups, and more.
Read this book chapter now with this special link just for MethodSpace users. Available until October 31st.
Methods Map: “Focus Groups”
The SAGE Research Methods Methods Map is a great tool for new researchers and students looking to learn more about specific terminology and better navigate the research methods terrain. Looking to discover more relevant informed consent content and learn definitions of terms related to focus groups? The Methods Map is the perfect place to start.
Join the conversation – Tweet with #MonthlyMethods
What was your key takeaway from this month’s open focus group resources? Which sort of resources are your favorite – videos, cases, or book chapters? Would you like to see any particular methods featured in future months?
Tweet at us using #MonthlyMethods or write a comment below to let us know!
What is next month’s #MonthlyMethods topic? Survey research!
This October we are going to talk about how to create a quality survey, identify quality survey questions, and how to recruit online survey participants. Keep an eye out on the SAGE Research Methods Twitter to see what open resources are in store this month.