Reply To: Unit of observation: individual or organization?

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Janet Salmons
Keymaster

Kaedro, This is a great question. With the brief information you have provided, here are my thoughts on the unit of analysis. If you want to analyze an organization, then your questions to key stakeholders are about the organization, its policies, practices, management, etc. If you want to analyze the individuals’ experiences as employees or customers, perceptions, and so on about an organization, then your questions to key stakeholders are about their personal or professional experiences.

Does that help?
Janet