Reply To: Unit of observation: individual or organization?

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#123527
Kaedro
Participant

Hello Janet,

Thanks for your answer, but I already know what the unit of analysis is. It is stated in my first post that it is the organization.

The unit of analysis is not the same as the unit of observation. While the unit of analysis refers to what I am studying, the unit of observation refers to whom of what is providing me with the empirical data.