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Richard A. Krueger & Mary Ann Casey
“Qualitative analysis is not whatever you want it to be. Unfortunately that is a perception some people hold. The intent of this chapter is to present an overview of focus group analysis – analysis that is practical, systematic and verifiable”. This chapter is taken from Focus Groups, Fifth Edition which walks readers step by step through the “how-tos” of conducting focus group research.
Read the free chapter: Analyzing Focus Group Results
Find out more about Focus Groups, Fifth Edition
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