Concept mapping as a qualitative analysis tool?

[Colin Jones]

Hi, Does anyone know of any work which reviews the use of cognitive maps/ cognitive mapping in qualitative analysis? Id be grateful for any pointers. many thanks. Colin

[Professor Paul Jackson]

Have you seen our chapter in the book Management Research by Mark Easterby-Smith, Richard Thorpe and me (Paul Jackson)? We present an example of cognitive mapping.

[Colin Jones]

Hi Paul, I haven’t. but I certainly will, sounds just what I need. I am really grateful

[Professor Paul Jackson]

Richard Thorpe is the qual person who wrote this section of the book, and I tease him that this is actually a quant method smuggled in. Of course, it is both. I have used cognitive mapping in both a quant and a qual way in previous work with great success.

You might look out for Anne Huff who has looked at how managers strategise, and also Devi Jankowicz who is an expert on repertory grids.

Good luck

Paul

[Colin Jones]

Much appreciated Paul.

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