Conjoint ( Need help)

[Nishant Gupta]

I am getting output as ” factors are not all orthogonal” ???

My Plan consists 25 Plan Cards out of:

1. Mood – 5 levels

2. Context – 2 levels

3. Ingredients – 4 levels

4. Brands – 5 levels

5. Price – 2 levels

6 Perfume – 4 levels

Data File contains : 25 columns(plan cards) and 23(responses) rows.

[Katie Metzler]

If you’re using SPSS, try asking your question here: http://www.methodspace.com/group/folornum

[Muir Houston]

but your bigger problem is this:

Warnings
No analysis is performed because there are not enough cards in the plan file to estimate all factors.
Execution of this command stops.

[Nishant Gupta]

Thanks Houston, I got my answer.

Regards,

Nishant

[Author]

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