By Giampietro Gobo & Sergio Mauceri
This book provides readers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee.
Read a sample chapter on Towards Standardization of Meaning
Find out more about Constructing Survey Data