Constructing Survey Data

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    SAGE Publishing
    Keymaster

    By Giampietro Gobo & Sergio Mauceri

    This book provides readers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee.

     

    Read a sample chapter on Towards Standardization of Meaning

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