Hearst Analytics Challenge– Great application of quantitative research methods

[Krishna Mehta]

Hi,

You all might be  interested in an analytics competition we are organizing. It is called Hearst Challenge, http://www.hearstchallenge.com. It is sponsored by Hearst Magazines, DMA and Wharton. The problem statement requires participants to use quantitative methods to predict open and click through events email marketing campaigns.  The winner gets $25k and the there is a separate category  for the most innovative approach, to be judged by the Wharton Faculty.  A finalists are invited to present their work at the DMA conference in Boston.

I think  the members of this community will  find this very interestign as  this call for a direct applicagtion of their knowledge.

 

Regards,

Krishna

[Author]

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