is there a real practical value for customer behaviour research!!

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    Saleh Ali
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    Hi all!
    As far as practicality is concerned, I am not quiet sure about the value of customers behavior research!
    This is not to suggest that customer behavior studies are useless as I am already aware of some implications of psychology in marketing such as branding, but I still question many studies in this area.

    So, I will be thankful if you refer me to some articles that discuss the value of customers behavior research

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