Dear Dr. Nath,
It would be interesting if you define what, specifically, you want to study. There are a large number of possibilities regarding the media impact of daily life. Are you interested in consumption, buying behavior, social habits, standards of beauty, patterns of behavior in the workplace? Could you illustrate? On the other hand, what kind of people you are interested for studying: child, teenagers, youth, adults, senior? Besides, which approach you want to use: psychological, anthropological, economic?
Best wishes,
Francisco Vieira