Q Methodology and SPSS

[Patricia Bloj]

Hi everyone,

Could somebody help me with problem.

I am trying to study the relationship between two concept: university visual identity and reputation. For the study of visual identity I have used the Q Methodology based on pictures as Q samples. For the reputation I designed a survey.

I have finally managed to learn how to use the PQ Method software and analyze the data and extract the factors. The problem now is that I do not know how to combine the data from Q Methodology with the survey. I know that I want to perform one way analysis of variance with the reputation survey and I think the factors are the groups that resulted from Q methodology. But how do I need to put the groups in SPSS?

I imagine that probably I wasn’t that clear on this subject but maybe someone has experienced this before and could give me some advice.

Patricia

[Matt Vassar]

Hi Patricia,

If you want to compare composite score means on the reputation scale across factors derived from your Q analysis, couldn’t you simply use the output file from PQMethod to determine which participants loaded on each particular factor. In turn, you could create a grouping variable in SPSS based on your Q results. Of course, it wouldn’t account for cross-loaders, but it might be an option to think about.

Matt

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