Hi everyone,
Could somebody help me with problem.
I am trying to study the relationship between two concept: university visual identity and reputation. For the study of visual identity I have used the Q Methodology based on pictures as Q samples. For the reputation I designed a survey.
I have finally managed to learn how to use the PQ Method software and analyze the data and extract the factors. The problem now is that I do not know how to combine the data from Q Methodology with the survey. I know that I want to perform one way analysis of variance with the reputation survey and I think the factors are the groups that resulted from Q methodology. But how do I need to put the groups in SPSS?
I imagine that probably I wasn’t that clear on this subject but maybe someone has experienced this before and could give me some advice.
Patricia