“Many were engaged in deeply immersive, social experiences in a virtual space. Their physical presence in the café became muted and hollow. These social experiences were frustratingly difficult for me to observe as a researcher, materialized primarily as scrolling text in a small window…”
Thanks for your question! It’s a handbook so it’s pretty good for anyone looking for practical advice. The editor, Tom Boellstorff, is author of a famous ethnography of a virtual world Coming of Age in Second Life and is respected in this field so it’s cool to read his thoughts. He also makes a good case for why ethnography is important for understanding online activity at the beginning of the book, which I thought was interesting to read.