Hi I am a qual researcher specialising in Social Marketing and behaviour change to inform health / environmental campaigns. I have two years experience in this field but would like to expand my portfolio to move into more commercial market research. I am very interested in service design and experiential marketing.
Has anyone got any experience moving from social research to commercial market research (or the other way around)?
Any advice of the best way to make this transition in terms of logistics or how to adapt to the different environments would be very much appreciated.