Testing the Validity of Gender Ideology Items by Implementing Probing Questions in Web Surveys

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    Testing the Validity of Gender Ideology Items by Implementing Probing Questions in Web Surveys

    Dorothée Behr, Michael Braun, Lars Kaczmirek, and Wolfgang Bandilla

    This article from Field Methods examines the use of probing techniques in web surveys to identify validity problems of items. Conventional cognitive interviewing is usually based on small sample sizes and thus precludes quantifying the findings in a meaningful way or testing small or special subpopulations characterized by their response behavior. This article investigates probing in web surveys as a supplementary way to look at item validity.

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