Virtual ethnography

[Saleh Ali]

Hi everyone,

Could you please refer me to some articles where I can see practical guidelines and steps of conducting virtual ethnography.

Thanx a lot

[Katie Metzler]

Hi Saleh,

SAGE publishes two very useful books you should check out:

Kozinets, Netnography http://www.uk.sagepub.com/books/Book233748?siteId=sage-uk&prodTypes=any&q=kozinets&fs=1

Hine, Virtual Ethnography http://www.uk.sagepub.com/books/Book207267?siteId=sage-uk&prodTypes=any&q=hine&fs=1

You should also search online, using Google Scholar, for articles published by both of these authors… for example http://scholar.google.co.uk/scholar?hl=en&q=kozinets&btnG=&as_sdt=1%2C5&as_sdtp=.

Hope this is helpful!

Katie

[Katie Metzler]

Also, if you search in YouTube for ‘Kozinet’s Netnography’ you will find a number of videos where Rob explains the method and how to do it. 

You could try this one?Not by Rob, but from University of Innsbruck and might be useful. 

http://www.youtube.com/watch?v=bVVi3FmOjRo

[Saleh Ali]

Thanx alot. This was great help.

Indeed, I was wondering about the differences between netnography (virtual ethnography) and other qualitative methods such as grounded theory and thematic analysis.

I now know that in the case of netnography, we try to go beyond the texts to the culture. More importantly, we need to have a level of interaction.

Thanx alot

[surayasukri]

Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. London: Sage Publications. 

Kozinets, R. V. (2006). Netnography. In V. Jupp (Ed.), The sage dictionary of social research methods (pp. 135). London: Sage 

Publications. 

[Author]

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