Virtual ethnography

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  • #1389
    Saleh Ali
    Participant

    Hi everyone,

    Could you please refer me to some articles where I can see practical guidelines and steps of conducting virtual ethnography.

    Thanx a lot

    #1393
    Katie Metzler
    Participant

    Hi Saleh,

    SAGE publishes two very useful books you should check out:

    Kozinets, Netnography http://www.uk.sagepub.com/books/Book233748?siteId=sage-uk&prodTypes=any&q=kozinets&fs=1

    Hine, Virtual Ethnography http://www.uk.sagepub.com/books/Book207267?siteId=sage-uk&prodTypes=any&q=hine&fs=1

    You should also search online, using Google Scholar, for articles published by both of these authors… for example http://scholar.google.co.uk/scholar?hl=en&q=kozinets&btnG=&as_sdt=1%2C5&as_sdtp=.

    Hope this is helpful!

    Katie

    #1392
    Katie Metzler
    Participant

    Also, if you search in YouTube for ‘Kozinet’s Netnography’ you will find a number of videos where Rob explains the method and how to do it. 

    You could try this one?Not by Rob, but from University of Innsbruck and might be useful. 

    http://www.youtube.com/watch?v=bVVi3FmOjRo

    #1391
    Saleh Ali
    Participant

    Thanx alot. This was great help.

    Indeed, I was wondering about the differences between netnography (virtual ethnography) and other qualitative methods such as grounded theory and thematic analysis.

    I now know that in the case of netnography, we try to go beyond the texts to the culture. More importantly, we need to have a level of interaction.

    Thanx alot

    #1390
    surayasukri
    Member
    Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. London: Sage Publications. 
    Kozinets, R. V. (2006). Netnography. In V. Jupp (Ed.), The sage dictionary of social research methods (pp. 135). London: Sage 

    Publications. 

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