Welcome to the methodspace group for Qualitative Consumer and Marketing Research! We hope that you’ll take advantage of the opportunity to use this space to discuss the book, ask your research questions and learn from each other. You can use the discussion forum to post questions to the authors and other users of the book and you can also explore the other groups on methodspace to connect with researchers working in a similar field.
In the tabs down the right hand side of the group, you can find links to exercises and additional material. Try out the exercises and test your understanding of what you’ve read!
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