I have used thematic analysis and more comfortable with it but have been now advised to use virtual ethnography.
My question is :
what is the difference between thematic analysis and virtual ethnography?
we end up with themes in both of the methods. Additionally, the same epistemological and ontological assumption can be adopted when applying one of these two. What is even more confusing, the same techniques are applied with the two such as re-reading the transcript, constant analysis between themes, …etc.
it seems to me that these two methods are different terms for the same practice! am I right?