Learn from Research Cases: Visual Ethnography

Categories: Ethnography, Focus Series, Qualitative, Research, Research Cases, Research Skills, Students, Teaching, Uncategorised, Visual Maps

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Five SAGE Research Cases were featured in a series of posts on the topic of collaboration. In a new series of posts we revisit these cases to explore the research designs and approaches used to conduct each respective study.

The cases are open access until the end of February, 2019.  If the links have expired you can access them through with a 30-day free trial of the Cases platform, using your academic email address.


Collaborative Visual Ethnography in Fieldwork

This case offers field experiences of a research team in Brazil, Canada, Central Asia, Europe and the United Kingdom to illustrate the ways visual ethnography works.

Collaborative visual ethnography refers to research practices that make use of coproduction and public exhibition of visual narratives as a focus for ethnographic research.

(O’Brien, Dhuffar, & Griffiths, 2014, p. 1 )

The research project aimed to learn about the lives of people within their communities– from their own perspectives. The collaborative approach used “Visible Voice,” including participatory video and/or photography and creative visual activities such as drawing, community mapping, storyboarding and photo sharing.

Read the whole case:
O’Brien, V.,Dhuffar, M., & Griffiths, M. (2014). Collaborative visual ethnography: Practical issues in cross-cultural researchSAGE Research Methods Cases. doi:10.4135/978144627305014533924

Here is a map of key elements of this case:

Learn more about visual methods from the articles, chapters, books, cases, and videos included in this SAGE Research Methods Reading List.

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