Lovemère is a motherhood necessity and lifestyle label that caters to mothers through the stages of pregnancy, postpartum, breastfeeding, and beyond.

Celebrating the bravery and dedication of mothers, we are inspired by mothers’ unconditional love for the family. Mère is “mother” in French. Gentle and courageous. We believe that the mother’s love holds the heart of the family and the family starts to take shape as she embarks on her motherhood journey.Embracing all these inspirations, we created LOVEMÈRE – where it all begins.

Formally known as Happy Maternity, Florence, our founder, and mother of three, started the company when she began her motherhood journey in 2014. To ensure she made only the best version of our products, she led a team of mothers, as well as herself, to personally test all the products during their mum routines.

Today, we draw, design, along with our softest fibers, making them with passion and love. Our goal is to make beautiful clothing for mothers, empowering them with body confidence and positivity.



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Whether you are in your early stages of pregnancy, second or third trimester, or nursing your baby, take your pick among our comfortable maternity nursing brastops, and maternity nursing dresses. Looking for more? We have the gorgeous nursing bralettesactive sports bras, and sleep bras that are ideal for you to lounge, as well as our popular Postpartum Slimming & Recovery Binder that will help you to get back in shape. Now you can indulge in the comfort in your motherhood journey and enjoy free shipping on all Singapore orders over S$65.

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