Search Results for Tag: Focus Groups

Conducting Focus Groups

We will define our April focus broadly to include any qualitative or quantitative methods that involve questioning, prompting, or working with participants to collect or generate data. Find the unfolding series here. While we can ask individual participants questions or prompt them to discuss experiences in one-one interviews, focus groups allow us to hear what participants […]

Categories: Data Collection, Online Research, Research, Research Design, Research Roles

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Focus Groups: How-To + Practice Datasets

This series of posts corresponds to the 2018 SAGE Research Methods Open House. If you would like to access the SAGE e-books, articles, case studies, videos, and datasets mentioned in these posts, explore SAGE Research Methods with a free trial. Ever thought about conducting a focus group? Wonder how to analyze data you collect? This month’s […]

Categories: Instruction, MentorSpace, Qualitative, Research, Tools and Resources

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Video: Running Focus Groups

Focus groups are a form of qualitative research in which the researcher generates the data through an open, but directed, discussion with a small group of participants. In this video – which you can watch for free by clicking here —  qualitative researcher Carol McNaughton Nicholls discusses but the behind-the-scenes aspects of running a focus […]

Categories: Qualitative, Tools and Resources, Video

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Methods in Action: Meeting the Syrian Refugee Women of Beirut

I crawled into my bed at my flat-share in Beirut, shattered from a day of intense focus groups with women who had left their homes in war-torn Syria to seek refuge in the city. For ease of organisation, we had arranged three over the course of one day. The difficulty was that once a group […]

Categories: Qualitative

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