Writing Webinar Series from TAA

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In June and July MethodSpace will focus on research-oriented careers including career purpose and goals, skills, as well as expected and unexpected transitions.

Research. Write. Publish. Repeat.

Logo for Textbook and Academic Authors Association

The need to publish is usually at the top of the to-do list for anyone considering an academic or research-centered career. If you are looking for opportunities to develop your writing skills and understanding of the publication process this summer, this special Textbook and Academic Authors Association webinar series is the resource you need.

The Textbook and Academic Authors Association (TAA) is a multidisciplinary community in support of writers.Webinars are members-only, however, the cost of joining is very reasonable and they are offering a special 50% discount. As a member you will also gain access to an incredible collection of templates and guides, recorded webinars, as well as a supportive community of writers. As an active member on the TAA Council of Fellows I can vouch for TAA membership as a terrific investment and well worth your while. Check it out! https://www.taaonline.net/join

TAA is pleased to announce its 2020 Summer Webinar Series, spotlighting six sessions from our cancelled 33rd Annual Conference.

Writing Productivity Shouldn’t Be a Surprise: Think Through Your Summer Plan with Wisdom, Intention, and Truthfulness

Presenter: Meggin McIntosh, Professor Emerita, University of Nevada, Reno, Emphasis on Excellence, Inc.

Date: Thursday, June 18  |  Time: 2:00 – 3:30 p.m. ET

Members :Log in to Register |  Non-Members: Join TAA to Register

How many summers have you had big plans for getting SO MUCH WRITING DONE? Probably since you were in graduate school. How many Septembers have arrived with you completing less than you hoped? Probably the same number. If you are tired of a cycle that ultimately ends in disappointment and self-recrimination, then this session is for you! Learn how to think through your summer — all aspects of it — so you can plot out your potential for prodigiousness with a plan that actually works. You’ll receive a template that you can use for this summer, as well as other seasons when academics need a wise, intentional, and truthful plan for their writing (December holidays, sabbatical, research leave, etc.).If you want to keep your “wits” about you this summer, i.e., your wisdom, intention, and truthfulness, attend this session to learn how to plan thoughtfully and with integrity.

Audience Engagement: In this 90-minute session specially designed for video-conferencing, Meggin will facilitate your planning with some hands-on practice. Through ‘breakout’ sessions that occur during the presentation, you’ll engage with your fellow authors to put into practice right away the tips Meggin shares for time-management and better implementation of your writing plans.

Meggin McIntosh, Professor Emerita (University of Nevada, Reno), now known as The PhD of Productivity, is an author, coach, and workshop leader. She works with overwhelmed academics who would prefer to be overjoyed, instead. Meggin has been called “an educational treasure” and has won every teaching award for which she was eligible at the University (locally, state-wide, and regionally). Her mission is inspiring joyful work.

Publishing Metrics: Understanding the Basics and Using Them to Your Advantage

Presenter: John Bond, President, Riverwinds Consulting

Date: Thursday, June 25  |  Time: 2:00 – 3:30 p.m. ET
Members: Log in to Register   |   Non-Members: Join TAA to Register

Metrics has become a trendy word that is often glazed over or misunderstood. Journal and Book Publishing is no exception. Impact Factor, Altmetrics, h-index, Eigenfactor score, article views/downloads, copies sold, citations, and others need not be a foreign language. Publishing Consultant John Bond gives a simple, approachable explanation of the common basic metrics and then moves onto how to use them to your advantage. Mastering these metrics in a simple, defined way can help you target the best journal to submit your work to. They can help you create a more attractive book proposal and find the best publisher for your new textbook idea. You’ll receive a descriptive handout with examples so you can choose a couple and use these powerful tools to help with your publishing goals.

Audience Engagement: In this 90-minute session specially designed for video-conferencing, John encourages questions and comments along the way, so that the session will be more of a dialogue.

John Bond has over 25 years of experience in scholarly publishing, most recently as Chief Content Officer. He is now a Publishing Consultant at  RiverwindsConsulting.com and advises authors and publishers on creating and delivering great content. He is the author of 4 books and as a publisher has overseen the publishing of 20,000 journal articles and 500 scholarly books.

Why Textbook & Academic Authors Should Be Podcasting. Right Now

Presenter: Kevin Patton, Professor Emeritus, St. Charles Community College

Date: Thursday, July 9  |  Time: 2:00 – 3:30 p.m. ET

Members: Log in to Register   |   Non-Members: Join TAA to Register

It’s the dawning of the age of podcasting. Sure, streaming and downloadable audio programs available from an internet feed have been around for a while. But all signs show that podcasts are poised to explode in the number and variety of people reached. Especially in the coming post-pandemic era. The sooner we start podcasting, the better we can establish our show before the big rush, work out the kinks, and build a following. And the sooner we’ll be a welcome voice in the ears of colleagues in our field and potential consumers of our academic works as they commute, walk their pets, or lounge on the patio after a hard day of teaching. Join Kevin as he relates his podcasting experience, outlines many different benefits of podcasting, and gives you loads of practical tips for starting and running your own podcast. Right now.

Audience Engagement: In this 90-minute session specially designed for video-conferencing, Kevin will engage the audience with instant polling and tailor his comments to the particular interests of the group. He encourages questions and comments along the way, so that the session will be more of a dialogue.

Kevin Patton, Ph.D. is an award-winning professor and textbook author in human anatomy and physiology (A&P). He has a podcast and several blogs about teaching and writing, including TheTextbookAuthor.org. A member of the TAA Council of Fellows, Kevin currently serves as TAA Vice President/President-Elect and conference committee chair. Besides teaching undergraduate A&P, he also teaches in a graduate program that trains college instructors of anatomy and physiology. Most recently, Kevin authored the best-selling eBook Pandemic Teaching: A Survival Guide for College Faculty.

A Crash Course on Open Access

Presenters: Danielle S. Apfelbaum, Senior Assistant Librarian, Farmingdale State College and Derek Stadler, Assistant Professor at CUNY’s LaGuardia Community College
Date: Thursday, July 16  |  Time: 2:00 – 3:30 p.m. ET

Members: Log in to Register  |  Non-Members: Join TAA to Register

Although open access publishing has been around for years, misconceptions about what “open” is and what it means for authors’ works continue to persist. This session aims to demystify this multifaceted concept. By the end of this session, attendees will be able to describe and distinguish between common varieties of open access (green, gold, and platinum), understand how specific varieties of open access impact the dissemination of their work, and conceptualize the relationships between open access and peer review, copyright, and open licensing.

Topic Extension: Join Danielle, Derek, and TAA Executive Director Michael Spinella after the Q&A for a deeper dive into the issue. We want to hear authors’ views of the open access environment, and what your experiences have been as you consider where to publish among an increasingly complex set of options.

Danielle S. Apfelbaum is a Senior Assistant Librarian at Farmingdale State College, where she serves as the Scholarly Communication Librarian. Her primary responsibilities include but are not limited to assisting faculty and staff with navigating copyright, fair use, open licensing, and open access publishing. She received her Creative Commons Certification in October 2018.
Derek Stadler is an Assistant Professor at CUNY’s LaGuardia Community College in Long Island City, serving as the Library’s Web Services Librarian. His library research has been published in the Journal of Library Administration, Evidence Based Library and Information Practice, and The Journal of Interactive Technology and Pedagogy, an open access publication. Derek is also a co-editor-in-chief of the open access journal, Urban Library Journal.

5 Things Your Royalty Statements Don’t Tell You

Presenter: Juli Saitz, Senior Managing Director, Ankura Consulting Group

Date: Thursday, July 23  |  Time: 2:00 – 3:30 p.m. ET

Members: Log in to Register   |   Non-Members: Join TAA to Register

The goal of this session is to help authors understand what information is provided by their publishers and help identify gaps in that information. This discussion will help authors be better informed so they know how to ask publishers more informed questions about adoptions, sales and royalties. The presenter will encourage Q&A and discussion.

Topic Extension: TAA President, Laura Frost, will facilitate a discussion to bring out further questions relevant to Juli’s presentation and encourage attendees to share their own experiences. We encourage you to comment on how new pricing models are affecting your royalties, and how you think higher education – and educational resources – may evolve in the post-COVID environment.

Juli Saitz, CPA, is a Senior Managing Director at Ankura Consulting Group. She leads the contract and royalty compliance practice at Ankura and has extensive experience serving clients including several textbook authors as well as multi-national corporation licensors. Her work in this area includes developing and implementing royalty compliance programs and performing audits of licensees around the world. Juli has helped authors and corporate clients recover millions of dollars in asserting their audit rights related to licensed copyrights, trademarks and patents. She is focused on the shift in the publishing industry to electronic content delivery methods and adaptive learning platforms. In addition, Juli has served as a damages expert in matters involving royalty disputes in the publishing industry.

Digital Is Coming for Your Textbooks

Presenter: Christopher Kenneally, Director of Business Development, Copyright Clearance Center

Date: Thursday, July 30  |  Time: 2:00 – 3:00 p.m.

Members: Log in to Register   |   Non-Members: Join TAA to Register

While it has long been prophesied that the print textbook would disappear, it has actually taken quite a bit longer than people anticipated. This presentation will review the latest developments in the creation, sourcing, and delivery of digital textbooks. In addition, it will examine the looming fight for control of usage data. Administrators, instructors, and students increasingly demand all-inclusive and unlimited access to online educational materials (think, Netflix for textbooks). In July 2019, Pearson announced it would end the longstanding practice among textbook publishers of revising all active titles every three years according to a printing schedule. Instead, the British-based education publisher will employ a digital-first discipline for its publishing program. As textbooks give way to courseware, textbook authors will be looking for an education in 21st century business models.

Topic Extension: TAA Vice President/President-Elect, Kevin Patton, will facilitate a ‘Topic Extension’ discussion to bring out further questions relevant to Chris’s presentation and encourage attendees to share their own experiences. Add your own experience and opinions to help us all envision how educational resource development will evolve, and how best to use digital tools and resources to enhance pedagogy.

Presenter: Christopher Kenneally hosts CCC’s podcast series Beyond the Book, which debuted in 2006 and has posted over 1.5 million downloads. As CCC’s Director, Relationship Marketing, he is responsible for organizing and hosting programs that address the business needs of all stakeholders in publishing and research. His reporting has appeared in the New York TimesBoston Globe, Los Angeles Times, The Independent (London), WBUR-FM, NPR, and WGBH-TV.

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