A well-designed scientific poster tells everyone in the hall a lot about you: about the way you present your work, about your skills in graphic design, about the amount of effort you put into your story. Your poster is your story!

Making an effective scientific poster is about standing out from the crowd and presenting your hard work in the best light. But choosing a cohesive, eye-catching and stylish colour scheme is easier said than done. With no help from your design software’s default colour palette, and infinite colours to choose from, it can be overwhelming.

A good academic conference poster serves a dual purpose: it is both an effective networking tool and a means by which to articulately communicate your research. But many academics fail to produce a truly visually arresting conference poster and so opportunities to garner interest and make connections are lost. Tullio Rossi offers guidance on how to produce an outstanding conference poster, considering the scripting, concept, design, and logistics.