Conducting Focus Groups
Focus groups allow us to hear and learn from what participants say to each other. We can conduct focus groups in-person, or online. In this post, find a collection of open-access articles about focus group methods for collecting data.
Better Together: Online Qualitative Design, Data Collection & Analysis Webinar Recording
View a recorded webinar with Dr. Janet Salmons, Research Community Manager for Methodspace and author of Doing Qualitative Research Online, Dr. Stacy Penna, Customer Engagement and Enablement Director for Lumivero (previously NVivo, and Leon Bourner, Director of Sales and Client Development for itracks.
Focus Group Methods for Research about Being Asian in America
The Pew Research Center conducted a far-reaching study about “Being Asian in America,” with 66 online focus groups in 18 languages. Find a documentary, recorded interviews, and details about the methodology in this post.
Evaluative Focus Groups
When counting and measuring don't tell the whole story, consider using focus groups in evaluation.